Exposure through the media exposure can help financial advisors increase their credibility. Also this will provide outright exposure to new prospects, but most financial advisors are not within the budget range to hire a firm that deals with public relations. Furthermore, McClanahan shares his advice on how advisors in finance can start building their own presence in the media presence.
This is accomplished by these points:
1) Have some focused area of expertise or passion since that will help a advisor become a great resource for journalists which allows them to earn a media persona.
2) Advisors sharing their passion and expertise along with their peers which will assist you in engaging with the media and being visible in the press through newspapers, magazines, and the Internet.
3) Giving back to your professional associations (like FPA and NAPFA), as the media often looks to those organizations for sources along with the advisor being an engaged them with that activity, in that organization will cause the media to associate the advisor gaining them more press.
4) Attending some national conferences (even if not speaking), as many reporters attend major industry events, and you can potentially network with them there.
5) Being active in social media, as the reality is journalists are often seeking out experts online (especially via Twitter), and will also appreciate it (reinforcing the relationship) if you share their articles publicly.
6) Respecting journalist deadlines (which means they need to be made a priority when they call, or your opportunities will slip by); and 7) do not “fake it until you make it”, as being wrong will quickly blow your credibility (instead, if you don’t know the answer, refer the reporter to a source who can expertly answer their question, as that can still enhance your credibility by being a valuable resource to the reporter!).