How can financial institutions leverage their data into great content marketing?

How can financial institutions leverage their data into great content marketing?

Though there are some challenges, financial institutions also have some unique opportunities when it comes to content — such as the massive amounts of data they have at their disposal:

A6: [Financial institutions have] been historically great at data. And they continue to be. Everything you see is/should be data driven. #cmworld —@mitchjoel

Anything financial marketers can do to make use of that data can give them an edge over the competition. For instance, several participants commented that there is an opportunity to repurpose these data for infographics, as well as for other content formats:

A6: My favourite, Infographics 😉 Case studies, white papers. Don’t think financial services even use a 1/4 of their data, tho #CMWorld —@lttlewys

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